About Us

The first thought of 17Twelve Cross came about in 2019. The name 17Twelve Cross derives from the neighborhoods I grew up and lived in. 17Twelve comes from the address 1712 Neihart Avenue that is in the Meadowview neighborhood on the south side of Sacramento.  

After long years of battling postpartum depression that turned into severe depression. During those times of me not feeling like the “old” me, dealing with failed relationships, being a new mom, beating myself down mentally and emotionally, I knew that I had to find my way out of those feelings. During that time, I had to remember everything that made the “old” me and molded me into the person I am. Many days I would ride through my old neighborhood and sit in front of my grandma's old house and sort out my feelings in my journal. I would go home light candles, take a bath, right in my journal and reset.

1712 Neihart was where I effortlessly learned: self-worth, self-esteem, courage, kindness, patience, integrity, gratitude, appreciation, mindfulness, forgiveness, love (real love does not hesitate), growth, listening skills, self-giving (sacrifice, self-less), style, mannerisms, strength, and respect. I would play in my aunt’s clothes, spray on her perfume, and play in her makeup and pretend that I was a businesswoman going to work. I watched my grandma always give and take care of others. She gave without thinking twice off the strength of love. She taught me how to care for myself as a woman and that I have a voice so use it.

I wanted to create a brand that represented all the above. A candle for every memory.